The Truman Doctrine and the Marshall Plan Essay

The Truman Doctrine and the Marshall Plan - Essay Example He along these lines articulated the tenet that would go connected at the hip with the Marshall Plan that would extraordinarily assist Europe with recovering financially. A situation 10 years after the fact in which if the Truman Doctrine and the Marshall Plan were not executed would bring about an Europe whose economies would be wavering, each autonomously discovering out of the annihilation. Strategically, the Soviet Union's impact would have become more grounded past Poland and East Germany. Political and financial dependability would at present be a long obstacle. By 1957 without the Truman Doctrine and the Marshall Plan, Europe would get itself a financially divided mainland and the European Union, built up in 1957 would not exist. Likely there would not additionally be an European Coal and Steel Community which was built up in 1950. This is on the grounds that the Marshall Plan took into consideration the chance of European states cooperating to draft an arrangement that would make financial collaboration conceivable. Europe's treasuries would not be as fast renewed due to the nonattendance of quick US financial guide and food and endurance would at present be the top need, and not monetary development and steadiness. Europe would not figure out how to openly trade their monetary forms and destroy exchange boundaries among the various states as the foundation of the European Payments Union in 1950 and as a result until 1958. Besides, without the Marshall Plan, 10 years after the apocalypse War, would bring about an Europe with its financial establishments not as solid as they were and ventures would not be reawakened as they were rapidly a direct result of the Marshall Plan. Notable European organizations, for example, Renault, Pechiney and Dassault in France; Volkswagen and Daimler-Benz in Germany; Fiat in Italy; in addition to Norse Crown Canning in Norway were begun or restarted with American help after the war (Swardson A1). Without the Marshall Plan these organizations, to be sure a great deal of ventures would not still be in a good place again or in any event, existing 10 years after the war. Germany, Europe's mechanical monster would in any case be presumably disabled and its financial quality not used. Strategically, had not the approach of regulation articulated in the Truman Doctrine, it would have been an extraordinary likelihood that ten years subsequently after the finish of the war, Turkey and Greece would have fallen under effective reach of the Soviet Union. England which got the greatest portion of US help would not be as solid as it was in being a fair chief in the landmass - and this was indicated when it needed to quit helping Greece that constrained the US to be top off the vacuum. Further, the fall of Turkey and Greece would have reinforced the socialist developments in France and Italy, which however not as helpless would have brought about precarious political systems, supported by monetary shakiness on the grounds that uncontrolled social discontent, hunger financial disengagement. To put it plainly, Europe ten years consequently, would again be powerless against despotism. The Truman Doctrine and the Marshall Plan prepared for Europe to cooperate as one mainland with the goal that it could ascend from the rubble of World War II. Monetarily, it drew the European states together to set up instruments to cultivate monetary combination, without which there would be the present-day European Union and the

Tobaco Indusrty Influence essays

Tobaco Indusrty Influence papers Throughout the most recent five years, analysts have determined that the high school smoking rates have climbed massively. Diagram number one shows a consistent increment in the quantity of young people who smoke vigorously. Diagram number two shows how high school smoking has made a rebound, and how the quantity of adolescents smoke sporadically and who create heavier propensities has expanded strongly as of late. The tobacco business and the pundits have altogether different thoughts why this quick increment of high school smoking is creating. The tobacco business says the expansion of high school smoking is because of a wide scope of social powers. The tobacco business likewise takes note of that the utilization of cigarettes have expanded, yet in addition the utilization of weed and different medications. The business likewise expresses that youngsters will in general revolutionary to the expanding endeavors to prevent them from smoking. Tobacco businesses state that the pundits over overstate the impacts of their showcasing. They likewise bring up that young smoking is additionally expanding in nations where most types of promoting have been prohibited. The pundits of the tobacco business concur with the business that defiance and different powers are a contributing variable, yet state it isn't the prime explanation of the expansion in teenager smoking. The pundits state the business is the most significant factor to the upraise. The industrys spending on residential publicizing and advancements have taken off structure $361 million out of 1970, to $4.83 billion of every 1994. That is a 250 percent expansion. A major piece of the purpose behind the flood in adolescent smoking was a development by both Reynolds and Philip Morris in giveaways. Things like T-shirts were given out as an end-result of coupons gathered by purchasing their cigarettes. A few pundits state it is Hollywoods long relationship with smoking that is by all accounts warming up. Stogies, they state, represent accomplishment as depicted in motion pictures like The Associate. Taking everything into account whether the expansion of high school smoking is... <!

Jalapeño Bacon Mac and Cheese for the Homeless

Jalapeño Bacon Mac and Cheese for the Homeless If you  read my last post, Ive had a pretty hard October. However, the outpouring of responses from high school and college students alike sharing similar stories helped me realize how were all struggling. But more importantly, were all here for each other. Well, I decided that regardless of the daily struggle of MIT, I wanted to take time out of my day to do something more meaningful and larger than myself. What surprised me was how many other people were willing to do the same. About a month ago, while browsing the Internet, I came across the statistic that 49 million Americans struggle to put food on the table everyday, and I thought to myself, Lets do something about that. Tonight. So I got together with my friend from Bentley University and started an Indiegogo campaign to feed 100 homeless people in Boston this Thanksgiving. We partnered with a homeless shelter to donate the proceeds to and, in less than two weeks, enough Bentley and MIT students donated that we reached our goal. But we werent done showing everyone what us students were capable of just yet. A new shelter run by Harvard students just opened up, called Y2Y Harvard Square. And we wanted to provide their 30 homeless youth with warm clothing for the upcoming winter. So we extended our campaign. Pretty soon, Strideline joined our mission as our national sponsor and donated a pair of socks and gloves to the new shelter for every pair bought through our campaign. We raised enough for 30 pairs of socks and 30 gloves. We then raised enough money to also provide 30 winter hats as well. Not too long after, Lovepop Cards, Revolution of Hope, the Roxbury Youth Orchestra, and Tech 101 4 Kids donated to our cause. Then, Oros joined our mission and is now donating 30 jackets if we hit $3,000. We have raised $2,733 in less than a month. Thats students coming together and contributing. Its crazy to see people that I have never met before come alongside our campaign to feed and clothe the homeless. Even students on a budget are supporting us. Through the giving and sharing of this campaign we are changing the way people think about homelessness and hunger forever. So far weve been featured in HerCampus, the Odyssey, and Polly Mcgees blog. Together, we can change the world.

Eng 225 Week 5 Film Critique Final Paper - 836 Words

ENG 225 Week 5 Film Critique Final Paper Click Link Below To Buy: http://hwcampus.com/shop/eng-225/eng-225-week-5-film-critique-final-paper/ Or Visit www.hwcampus.com ENG 225 Week 5 Film Critique Final Paper Focus of the Final Film Critique Throughout this course, you have been compiling a blog and writing essays that analyze various elements of film such as theme, cinematic techniques, and genre. It is now time to combine those elements into a comprehensive analysis of one movie. You will be completing this assignment in two stages: for the first stage (1500 to 1800 words), you will analyze an entire movie; in the second stage (300 to 600 words), you will reflect on how you analyzed the movie as well as how your ability†¦show more content†¦Ã¯â€š § How did society affect this film (i.e., what currents in society led to the creation of the film)? ï‚ § If you are unable to find any information about the social impact of the film, explain the personal impact it has had on you. Note: Not every bullet point under the four listed components will necessarily apply to your movie. However, you will still need to discuss each of the four main components thoroughly, which means that you may need to explain a concept even if it can‟t be directly applied to your movie. Your paper should be organized around a thesis statement that clarifies what you will attempt to accomplish in your paper, and how you will proceed. Additionally, you must conclude with a restatement of the thesis and a conclusion paragraph. Stage 2: Reflection After completing your movie analysis, you will reflect on the analysis process and how you have learned to more thoroughly analyze film as well as how rigorous study of film enhances your development as a student and thinker. In this 300- to 600-word reflection, review your initial post from the â€Å"Post Your Introduction† discussion in Week One, and consider how your ability to analyze movies has changed or grown. Append your reflection to the analysis portion of your paper. Your reflection should be personal and exploratory inShow MoreRelatedEng 225 Week 5 Film Critique Final Paper New831 Words   |  4 PagesENG 225 Week 5 Film Critique Final Paper NEW To Buy This material Click below link http://www.uoptutors.com/eng-225-ash/eng-225-week-5-film-critique-final-paper-new Focus of the Final Film Critique Throughout this course, you have been compiling a blog and writing essays that analyze various elements of film such as theme, cinematic techniques, and genre. It is now time to combine those elements into a comprehensive analysis of one movie. You will be completing this assignment in two stages:Read MoreWeek 5- Final Film Critique1421 Words   |  6 PagesWeek 5 – Final Film Critique Byron Phillips ENG 225 Introduction to Film Instructor Hayes 11 May 2015 FINAL FILM CRITIQUE There’s no doubt that Star Wars is one of the most impactful films of all time, having changed the movie-making game ever since it premiered in 1977. It quickly became a global phenomenon and has accumulated some of the most passionate fans in the universe. Star Wars: Episode IV - A New Hope is a great example to use in order to illustrate the properties discussed throughoutRead MoreProject Mgmt296381 Words   |  1186 Pagesplanning (.2.3.4) [App. G-4] Chapter 12 Outsourcing 12.1.1 Procurement requirements [G.8] 12.1.2.3 Contract types 9.4.2.3 Conflict management 12.2.7 The art of negotiating 12.2.3.5 Change requests Chapter 13 Monitoring Progress Chapter 5 Estimating Times and Costs 6.4 Activity duration estimates (.3) 6.4.2 Estimating tools (.1.3.4) 6.3.1 Identifying resources 7.1 Activity cost estimates (.2.3.4.5) 5.1.2.4 Delphi method Chapter 6 10.5.3 Cost/schedule system (.1) 6.6 .2.1 TimeRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesindexes. ISBN-13: 978-0-13-283487-2 ISBN-10: 0-13-283487-1 1. Organizational behavior. I. Judge, Tim. II. Title. HD58.7.R62 2012 658.3—dc23 2011038674 10 9 8 7 6 5 4 3 2 1 ISBN 10: 0-13-283487-1 ISBN 13: 978-0-13-283487-2 Brief Contents Preface xxii 1 2 Introduction 1 What Is Organizational Behavior? 3 The Individual 2 3 4 5 6 7 8 Diversity in Organizations 39 Attitudes and Job Satisfaction 69 Emotions and Moods 97 Personality and Values 131 Perception and Individual Decision Making

My Personal Leadership Plan For Leadership Development

My Personal Leadership Plan From leadership theories and observations and my personal experiences, I found that leadership is a life learning process and best practices of leadership skills. Surprisingly, the Center for Creative Leadership (CCL) points out that informal development opportunities, such as training, are responsible for only 10 percent of the actual learning in leadership development, and ninety percent of learning for leadership development is achieved in formal settings, mainly in everyday job activities such as development assignments and challenging tasks and interpersonal interactions at work, such as networks and mentoring relationships. Cronin and Genovese (2009) insist that what is required in leadership are three things: practice, practice, and practice. Mastery, however, requires more. The sum of education, experiences, and observations lays a foundation upon which I will grow to become a good leader. In this plan, I will focused on those aspects of leadership that I believe are most required for personal development as well as those which will be so significant for my future leadership career. I have identified three goals which will guide me in the development process. My goals are to develop my integrity, listening skills and communications skills. I assume that this plan will change and be altered as required by life circumstances. Goal 1. Integrity. Growing up to be a fully and true leader, I want to strengthen my integrity. It is necessaryShow MoreRelatedMy Personal Leadership Development Plan Essay2056 Words   |  9 PagesMy leadership outlook is collectively designed from my life experiences, ascertainments, achievements, and failures. I see leadership as an excursion simultaneously taken by leaders and followers to a mutual destination. Great leaders have clear core values, a course of action, an organized, suitable, and effective team, and unambiguous communication that will lead their team to this common goal. The best leaders have definitive vision and mission statements. They often refine these statements toRead MorePersonal Growth Is The Most Important Factor Of My Development Plan1071 Words   |  5 PagesPersonal growth is the most important factor of my development plan at my current stage in life. Due to the increased competitive nature of young up and comers I feel that I may be limited for op portunities and advancement. Creating an in-depth leadership development plan will assist me in building up on my leadership skills and abilities. Although this leadership development plan is only a guideline, the real learning process is an ongoing journey. It’s a mark of respect and fairness to includeRead MoreThe Planning Phase Of A Annual Expectation818 Words   |  4 PagesPlan The planning phase to accomplish the goals is to organize workshops, this will allow the group or individual to focus on their important issues. These workshops can place the followers and the leaders on the right track, and engaging in these workshop activities can even improve or life, the morale and restore a commitment to the groups and the organization. The timeline would be set to a yearly expectation, but will be available to everyone year around (Responsible Conduct in Research MentoringRead MoreRelationship Between Transformational And Transformational Leadership1403 Words   |  6 Pagestheories of leadership are aligned with my personal development plan because the Multifactorial Leadership Questionnaire (MLQ) test result shown me high score on the leadership characters, which, indicate that I have charismatic and inspirational leadership qualities. Next, test scores suggestive of individualized consideration (role modelling), intellectual stimulation (assumptions soluti ons), and contingent (creating opportunity). When I understood the transformational leadership theory, thenRead MoreCmi Leadership and Management Level 5 Mod 11394 Words   |  6 PagesManagement and Leadership Cleeve Langdon 5001 Personal development as a manager and leader | 1. Be able to assess and plan for personal professional development | 1.1 Explain the importance of continual self-development in achieving organisational objectives1.2 Assess current skills and competencies against defined role requirements and organisational objectives1.3 Identify development opportunities to meet current and future defined needs1.4 Construct a personal development plan with achievableRead MorePredominantly Male Industry ( Nagesh, 2015 )1272 Words   |  6 Pagespredominately male industry (Nagesh, 2015). Ms. Barra’s superior leadership skills and abilities has been proven over and over again. Her ability to start from the bottom and rise to the very top is proof of her tenacity to overcome obstacles, pursue her dreams, and achieve the very best. Ms. Barra is one of the most influential leaders in the world today, and has subsequently turned GM around. Two weeks following her promotion to GM’s newest CEO, Ms. Barra learned of the faulty ignition-switchRead MoreAnalysis of Strengths and Weaknesses1022 Words   |  4 Pagesdimensions. These include personal and professional accountability, career planning, personal journey disciplines and reflect practice reference behaviors and tenets. The intent of this analysis is to evaluate my strengths and weaknesses in each of these four areas. In addition, a discussion will be completed on how current leadership skill sets will be used for advocating change in my workplace. The conclusion of the paper will concentrate on one personal goal for leadership growth, including an implementationRead MorePersonal Statement On Self Confidence1099 Words   |  5 Pageslearnt at university, to plan out my vision before expressing it. This will help others buy in to my vision. To do this, I will need to improve my self-confidence. Self-confidence is an important characteristic of successful leaders. Cavallo and Brienza (2006) explain that self-confidence assists in the imaging process. Having self-confidence not only helps, when and how well you explain your vision, but, can help in developing an advanced vision (Sosik Dinger, 2007). Sosik and Dinger (2007)Read MoreLeadership Styles : Transformational Leadership1370 Words   |  6 PagesQUESTION 2 Transformational Leadership To improve motivation of employees it is necessary for the Simbian’s top-management to change their leadership style. Balazs (2002) claimed that for industries, which based on individual’s creativity and team work, such as professional architectural firms, transformational leadership style is crucial for organizations well-being. In 1978 Burns first introduced the theory of transformational leadership and differentiate it with transactional in his researchRead MoreMGT367 Learning Contract Proposal Essay1744 Words   |  7 PagesAssessment Item2: Learning Contract Proposal MGT367/Leadership Issues Student’s Name: Xinyi Zhang/11559176 Teacher’s Name: Dr Vanaja Karagiannidis Date: April 9, 2015 Content 1. Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦1 2. Theoretical Discussion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦1 2.1. Charismatic Leadership †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦1 2.2. Transformational Leadership †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..2 2.3. Transactional Leadership†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.2 3. Managing Diversity Relates Leadership Issues†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦2 4. Gap Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦

Building a Local Fashion Brand Free Essays

Executive Summary This report is prepared on the basis of a survey on a local fashion brand (Dishes Doss), it’s a survey to building this brand as a strong brand. The concept of branding has been around for centuries as a meaner to distinguish the goods of one producer from those of another. In fact the word brand is derived from the Old Norse word brander, which meaner â€Å"to burn,† as brands were and still are the meaner. We will write a custom essay sample on Building a Local Fashion Brand or any similar topic only for you Order Now Brands identify the source or maker of a product and allow consumers to assign responsibility to a particular manufacturer or distributor. Most important, brands take on special meaning to consumers. Because of past experiences with the product and its marketing program over these years, consumers find out which brands satisfy their needs and which one do not. As a result, brands provide a shortened device or meaner of simplification for their product decisions. Building a brand is a step by step process. There are four steps or six blocks to build up a brand. Here we applied all the steps or blocks to find out the present brand situation of Dishes Doss. In order of these steps or blocks we made a questioner of 69 questions ; held a survey on 50 people. After the survey we convert the result onto percentage and put it into graph to show the situation. The topic has been selected to building some local fashion brands (dishes Doss). A major objective of the report is to make customer based equity for these brands. After studying the steps of a brand building, we surveyed the information of these brands, on the basis of brand building. 1. 1 . Introduction: To build up a brand two questions often arises: What makes a brand strong? And how do you build a strong brand? To help to find out we study about the CUBE model which has four steps or six blocks. Beside this marketer face two questions are: What o different brands mean to customer? And how does the brand knowledge of consumers affect their response to marketing activity? The challenge for marketers in building a strong brand is ensuring that customers have the right type of experiences with products and services and their accompanying marketing programs so that the desired thoughts, feelings, images, beliefs, perceptions, opinions, and so on become linked to the brand. 1. 2. Origin of the report: Brand is a very sensitive issue to the marketing people and is a very important issue to the customer. Because a strong brand can create a very highly demand of a reduce of a particular brand. To build up a strong brand one should to know so many things, ; he/she have to go with a four step procedures. And in this report we tried to focus on building a brand as a strong brand for that we select a local fashion brand. 1. 3. Objectives of the study: We make a study to know the Brand identity, meaning, response, relationship with the customers. We tried to know that is the customers are satisfied, dissatisfied, confused about the brand, its service, products and the overall factors. The core or the main objective of the study is to building a local fashion brand. To find the robbers, and scope of a local fashion brand ; build it as a strong brand. 1. 4. Methodology: We make a survey on Dishes Doss, which is a local fashion brand with ten famous local fashion brands. We make a questioner consisting 69 questions, on the basis of brand building in categories. Then take a sample of 50 people of different age, gender, ; occupation who use these brands. After getting the answers, we measured the level of satisfaction, dissatisfaction, confusion on different level of brand building. . 5. Limitations of the study: We are in our formal education stage. So this is our first assignment which is n the basis of the practical experience in real life. So, our lack of experience greatly influenced in preparing this report. We faced some other limitations that are given bellow: * It is too much difficult to comment and suggest based on few days study. Assignment report is import ant to fulfill the Brand Management course, but we do not have enough time for such a detailed process. * Lack of collecting essential data ; information. * The survey is not 100% accurate. The four steps of brand building: The four steps of brand building represent a set of questions that customers invariably ask about brands. The questions are as follows: 1. Who are you? (Brand identity) 2. What are you? (Brand meaning) 3. What about you? What do I think or feel about you? (Brand response) 4. What about you ; me? What kind of association and how much of a connection would I like to have with you? (Brand relationships) By establishing the answer of these questions marketer can build a strong brand in the market among the customers. When customers get a clear answer of their question from the marketer then it become easy to make a decision about the brand. When marketer able to establish he answer of the question then they are on the way of building a strong brand. 2. 1. 1 . Brand Identity/salience: Achieving the right brand identity meaner brand salience with the customers. Brand salience measure awareness of the brand, that indicate is the customer are aware of the brand or not? Or how often and how easily the brand is identified by the customer in order of various situations and circumstances? We have said that brand awareness refers to customer ability to recall and recognize the brand under different conditions and to link the brand name, logo, symbol, and so forth to certain association in memory. Here we will know about the depth and the breadth of awareness thus gives the product an identity by linking brand elements to a product category and associated purchase and consumption or usage situations. Brand depth measure that how likely or easily the brand element come to the mind of customers ; brand breadth measure the range of purchase ; usage situation in which the brand element come to the mind. . 1. 2. Brand Meaning/Performance ; Imagery: The brand performance describe how well the product or service meets customers’ more functional needs. How well does the brand rate on objective assessments of laity? To what extent does the brand satisfy utilitarian, aesthetic, and economic customer needs and wants in the product or service category? Five types of attribut es and benefits often underlie brand performance, as follows: 1. Primary ingredients and supplementary features. 2. Product reliability, durability, and serviceability. 3. Service effectiveness, efficiency, and empathy. 4. Style and design. 5. Price. 2. 1. 3. Brand Response/]judgment feelings: Brand image indicate a brand picture in a customer mind. Brand imagery depends on the extrinsic properties of the producer or service, including the ways in which the rand attempts to meet customer psychological or social needs. In this way people think about a brand abstractly, rather then what they think the brand actually does. Thus imagery refers to more intangible aspects of the brand, and consumers can form imagery association directly from their own experience or indirectly through some other source of information. Many kinds of intangibles can be linked to a brand, but four main ones are: 1. User profiles. 2. Purchase and usage situations. 3. Personality and values. 4. History, heritage, and experiences. Brand Judgments are customers’ personal opinions about and evaluations of the rand, which consumers form by putting together all the different brand performance and imagery associations. The four types of brand Judgments are important, they are: 1 . Judgment about brand quality, 2. Brand Credibility, 3. Brand Consideration, 4. Brand Superiority. 2. 1. 4. Brand Relationship/Resonance: Brand resonance describes the nature of the relationship and the extent to which customers feel that they are ‘in sync’ with the brands. Resonance is characterized in terms of intensity, or the depth of psychological bonds that customers have with the brands, as well as the level of activity engendered by this loyalty. How to cite Building a Local Fashion Brand, Essays

Metamorphosis and Frankenstein free essay sample

This paper discusses the comparison and contrast between two literary pieces, Franz Kafkas Metamorphosis and Mary Shellys Frankenstein. Metamorphosis by Franz Kafka and Frankenstein by Mary Shelly perhaps two of the most brilliant stories in world literature. Shelly and Kafka touch the sensitive issue of human relationships and the human ability to confront an unusual situation. The paper shows how both the stories tell us about the complex situation in which the individuals are thrown and their ability to overcome the situation. The writer focuses on the human struggle, tragedy and despair in the face of failure. Though both the stories are different in their plot there are striking similarities between the themes of both the novels. On the other hand the two stories possess a sharp contrast, Kafkas main idea is the enslavement of modern man to the forces of materialism. Driven to work long hours in meaningless jobs around people who do not care about others, just like Gregor, mankind seems to live a meaningless and ineffectual existence. We will write a custom essay sample on Metamorphosis and Frankenstein or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Modern life demands that a person have a job to earn money to fulfill materialistic desires. While Shelly portrays the dangerous pursuit of knowledge by human beings which leads them to disaster. Victors act of creation eventually results in the destruction of everyone dear to him. It asks us about the questions of human responsibility, human limits and access to secret of life.